Archive for the ‘Sales’ Category

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Sep 29 2010

Here you go … my ultimate referral system

Posted by Joel Pate in Auto Loans, Banks, Business, credit cards, Credit Repair, Leads, Management, Mortgage Loans, Sales. Tagged: , , ,

To help you finish strong for the month and to increase business as much as possible during the coming months, I’m doing something a bit different. I’ve included a link to a very informative webinar hosted by my friend Mike Citron earlier this month.

During the call, Mike and I go into a great amount of detail on the techniques used, and lessons learned, when I built from scratch a referral network of over 5,000 loan originators that sent my company over 68,000 home buyers in eight years.

This massive success can be replicated by you in this market place and I want to show you how.

I’ve NEVER shared some of this advice before.

Also, Mike and I discussed during the first part of the call the importance of using personality profiles in the hiring and management process. This 30 minute teaching will provide you with the basic insight needed to improve your hiring and management process today.  Not knowing these basic techniques have cost me millions of dollars over the past twenty six years in business. Even if you are not ready to hire someone right away, you need to listen to this recording today.

Listen as Mike and I discuss how to:

  1. Immediately increase your personal power with others
  2. Improve your relationship with your wife/husband, children, employees and referrals sources
  3. Make more money by hiring the right person for the right job

Save this link for future reference. Every time you go through the hiring process, you should listen to this valuable recording.

Click Here to get download this webinar. And don’t forget, the training on recruiting and maintaining referral partners is on the second half of the recording.

If you have any questions about the systems discussed on the call, please email me. I will respond to you as quickly as possible.

Click Here to download it now.

To your success,

Joel

Joel S. Pate, President

Ox Publishing

Sep 22 2010

What you don’t know can be a killer

Posted by Joel Pate in Auto Loans, Banks, Business, credit cards, Credit Repair, Leads, Management, Mortgage Loans, Sales, Uncategorized. Tagged: , , ,

As a result of my ignorance my dog Buddie almost died last month.

He had been eating the stalk of a palm plant on the back porch after it died from the winter freeze.

I had no idea that some plants, especially palms, have toxins that will harm a dog’s liver and other organs. And I should add Buddie was no help either – apparently he never read the studies either showing that palm plants can be lethal to dogs.

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For several hours afterwards, our entire family was very saddened by what appeared to be the bad news. Fortunately, old Bud has attention deficit disorder and never ate enough of the stalk to kill him. I guess ADD runs in the family because I certainly have it too.

Here’s my point: I really care about Buddie and plan to read a book on 101 things dog owners should know so they don’t kill their best friends.

What are you going to read and study? How are you training your mind to move your career, relationships, business, marketing, along?

Why don’t we discipline ourselves to learn all that we need to know?

The main reason is that no one ever calls you up and asks you, “Did you develop a new marketing plan today?” No. Instead the phone rings with “Hey, you’ve got to get some more business or we’re going to go broke.”

So, in a fit of reaction, you run out to try to find new business the same way you have been doing, which truth be told hasn’t been working very well and caused the problem to begin with.

My advice: Make it your purpose to implement one change with one new book, audio series or seminar at a time.

A lot of information that has been very beneficial over the years is probably in your inbox right now. Take a few minutes to read those things you said you would look at later – and delete those things that aren’t useful. (Hopefully, this is one of those emails you keep!)

Consider this your jolt of the day to go do something to help yourself for a change.

To your success,

Joel

Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space. For more information on Joel, contact him joel@oxpublishing.com. If you want to learn how Joel created over 5,000 referral sources in eight years, click here: http://www.leadmachinesecrets.com/

Sep 15 2010

My best tip for setting goals – try it

Posted by Joel Pate in Auto Loans, Banks, Business, credit cards, Credit Repair, Leads, Management, Mortgage Loans, Sales, Uncategorized. Tagged: , ,

Is goal setting like making a wish? It doesn't have to be. Read on to find out how to set realistic goals and actually achieve them.

I recently overheard a business associate make the statement:  “Goals suck!”

Why, I had to ask, do goals suck?

My visibly upset friend said, “I missed my numbers again. I didn’t bring in or close as much business as I had planned. My goals never come true,” he said. After a few minutes of investigating the method that he utilized to establish these important and necessary fundamentals of his business, I said to him, “You mean your wishes suck?”

Real goals do not demand luck or hope. Nor, can it be said that they “come true.” By the way, this same associate had stated previously that he had set a goal to make $1 million in the next twelve months. Understanding the size of his current business opportunity I asked, “How long have you had that particular goal?”

His answer: “I make it every year.”

This was not a goal but merely a wish. A wish has no energy; where as a real goal contains the energy that you will need to accomplish it. Instead of providing energy a wish diminishes your energy and devours opportunity. Why? It causes you to lose tangible focus and serves to demoralize you when the “wish” does not come true.

So, how should you set goals?

Real goals start with you.

Real goals ask:

  • “Do I have the knowledge and ability necessary to accomplish this plan?
  • Have I identified the resources needed?
  • Are my liabilities too great to accomplish this plan or do I need to adjust?
  • Do I understand the Process of Improvement?”

This assessment must be honest. The fact is that you currently have the knowledge, assets and ability to accomplish A goal but you may not possess the ability YET to accomplish THE goal you prefer. If not, this little test will help you assess your needs.

Then ask the same questions regarding the business opportunity. Consider the weakness and strengths, assets and liabilities, employee depth, and don’t forget the market. Sometimes we establish goals that are unrealistic due to the market conditions. The market does matter.

Only when all of these components are honestly measured and categorized will you be ready to begin to understand enough about you and your business to even consider the establishment of a goal. Real Goals require considerable effort before you are ready to say; “By this date – I want X.”

For example:

In my business www.oxpublising.com we initially said, “The market is X big and by X month we should have X number of affiliates sending us X number of customers.” It didn’t work that way. Instead we found that setting goals for volume was the last thing we needed to do. Only after we began to focus more on ourselves, the organization and our customers did we see real improvement of volume.

Every business is the same. You too can focus on these basic questions:

  • “How can we improve customer satisfaction?
  • What systems do we need to improve affiliate training and product knowledge?
  • What do we need to know that we do not know right now about the best practices and systems to run our business?
  • What do we need to know about the market?”

Only when you understand these areas of your business will you be prepared to form an action plan.

“Yeah,” you may say, “but I want to set goals of X number of additional closings per month by X month now!!”

Okay, go ahead. Make a wish but the real progress for your business will only come after you have implemented the Process of Improvement in enough areas of your business to make a difference. Until then, you are only making a wish.

To your success,

Joel

Joel S. Pate, Founder & Chairman

Ox Publishing

Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space.  For more information on Joel, contact him joel@oxpublishing.com

If you want to learn how Joel created over 5000 referral sources in eight years, click here: http://www.leadmachinesecrets.com/

Sep 08 2010

The difference between success and failure comes down to just ONE thing

Posted by Joel Pate in Auto Loans, Banks, Business, credit cards, Credit Repair, Leads, Management, Mortgage Loans, Sales, Uncategorized. Tagged: , , , , ,

Just like a runner relies on endurance to finish the race, we too must persevere to continue to move forward if we want to be effective in our professional and personal lives.

For some time now I’ve been talking about ways to take action, but not just any action – EFFECTIVE action!

That is really what you must demand from yourself (most importantly!) and those around you.

But what often gets overlooked is something else I’ve found just as important that can mean the difference between success and failure.

I can sum it up in a single word: Endurance.

If you are working on a project/business that is worth working on, the only kind right, then you must to determine to endure and to adjust until you win. If your proclamations end with phrases such as:

  • “right?”
  • “at least I hope so”
  • “don’t you think?”
  • or “that’s what should happen”

Then you’re not “sold” on the idea yet and the reservation in your heart and mind is spilling out of your lips and tripping up your feet.

You must get the “reservations” out of the way before you invest time and energy. And I mean really get them out of the way. Don’t move past “Go!” until you are determined that what you are doing is really worth doing.

When you determine that what you are engaged in is worth your effort, and I mean really determine it, then it is up to you to maintain and protect that vision.

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Many times, the failure to commit is your spirit telling you that this project or business is not right for you. But, most of the time, the people that I see that never commit and never pay the price. As a result, they never really accomplish anything.

Since I believe that everyone can accomplish great things, it cannot be that some of our spirits stop us and continuously cause us to vacillate. NO. It is just our own fear that we have not overcome yet. It is the fear that we will not succeed; thus, we never start anything or instead we dream of accomplishment so great that “any human being would have failed at that!!! So it can’t be my fault.” Self Sabotage.

Let me give you an example: I am trying to help a young man build a business. The market is nearly unlimited. The offer is perfect. He has financial backing-mine. He has training-mine and my friends.

But that is not enough.

Success will only come to this venture if he determines, and I mean really determines to take enough accurate effective action with the fortitude necessary to overcome every hurdle that he encounters. You must jump over them, push them down, find another way but he cannot and you cannot quit.

In addition, he must determine to learn, become relevant, and remain relevant by continuing to learn, meet new people, and overcome objection.

It is hard to build a business or to go to the next level in your business. It is hard but it is possible and worthwhile.

But back to fear and to commitment. If he cannot-if you cannot-determine way down deep inside of you that this idea/project/business/marriage/relationship is worth having, fighting for, crying about, and spending just about all of your time on until it is DONE then you are not ready to start.

The question for you today: What are you doing that needs adjustment, improvement, more effort, more accuracy, and more endurance?

Find it. And change it and then commit to it or stop.

To your success,

Joel

Joel S. Pate, Found & Chairman

Ox Publishing

Sep 02 2010

Are you ready?

Posted by Joel Pate in Banks, Business, Credit Repair, Leads, Management, Mortgage Loans, Sales. Tagged: , ,

Believe me, spending time preparing and planning is never easy. But they’re critical.

As residents of the Gulf Coast we know this all too well. Why? Because this is hurricane season and we’re constantly making sure we have plenty of flashlights, batteries, water, plywood, duct tape, easy-to-fix foods and plenty of wine (no sense in not being comfortable)!

Seriously. Days of preparation are never wasted. Even in business, planning and preparation are two keys to success that you absolutely cannot discount.

But so often we are too busy to prepare. (Isn’t it funny how we suddenly find the time when we have to and a hurricane or is bearing down on us?) We are too busy to plan appropriately. Instead we do a lot of wishing. Right? If that’s you, today is the day to arrest yourself from that stratum of success and begin to get ready for the next level.

How do you do it? It’s not easy but it can be done. One of the things that I have used to break free from the bondage of “sameness” is to make a list of what I do, determine what can be eliminated and then immediately fill that time space with a preferred activity.

For example, instead of reading the paper while on that particular “throne like space in the morning,” I have purchased the book “The Daily Drucker”. Peter Drucker is one of the world’s most renowned management experts. Each day, I read a two-minute “devotional” taken from this writings. I am amazed at what I don’t know.

You too can change your life by substituting two or three minutes per day of profitable reading.

Another is to receive a Monday morning recap of last week’s mortgage and financial news. This news service gets you ready for the upcoming week.

  • Where are rates likely headed?
  • What happened in the bond market?
  • What are the unemployment numbers?

This basic yet extremely valuable free information can be used by you to enhance your conversations with your referral sources and besides that, you need to be aware of what’s going on in the market in words that are easy to understand. At least you’ll sound smarter!

If you would like to receive this valuable information on Monday morning from me at no cost, send me your e-mail to joel@oxpublishing.com

To your success,

Joel

Joel S. Pate, Chairman & CEO

Ox Publishing

Aug 26 2010

Nothing But Awful Economic News

Posted by Joel Pate in Auto Loans, Banks, Business, credit cards, Credit Repair, Leads, Management, Mortgage Loans, Sales. Tagged: , , ,

USA Today decided that this news was worthy of the headline in the Money Section the other day. My response?

Ignorant bastards!

I’m here to tell you that it doesn’t matter. The economic news aside, you must figure out a way to make a living for you, your family and your business.

You must keep your head up. You must look for the opportunity that does exist in your area and make yourself sufficiently valuable that someone is willing to pay you for what you know, what you can do, and what you accomplish.

Or, choose another profession.

So how do you keep your head up when “Awful” news is all around? From where do you find the energy to overcome?

Let me remind you of a little story:

The story of the farmer and the donkey

See, there was this old donkey that had been a part of a farmer’s life since birth. The farmer loved the donkey and the donkey was a valuable part of the family. One day, the donkey got too close to the well and fell in. The farmer was very dismayed. He knew if he didn’t get the donkey out of the well, the much beloved donkey would die and ruin the water well at the same time.

The donkey was thinking the same thing. He wanted to live. He wanted to live another day to pull the plow, see the world, enjoy his life.

After several hours of contemplation, the farmer called in some of his friends. Within a few minutes, they had all concluded that the only thing to do was to bury the donkey in the well and at the same time loose the water well by filling it in with dirt. So, they all grabbed shovels and started throwing dirt in the well.

As you can imagine, our old donkey realized what was happening.

He understood his beloved master had few choices but he could not resign himself to die in this way. So, he decided (and you must decide too) to use every opportunity he had, even this one, to his advantage. He wanted to live.

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Determined to live, despite the dire conditions

So, with the determination required to overcome even these current economic times, the donkey began to shake the dirt off his back with every shovel load intended for his demise. But that was not enough. He determined that in addition to shaking the dirt off of his back that he would have to jump at every shake. As the shovels full of dirt where thrown into the well, to bury him, he developed a pattern of shaking and jumping, and then shaking and jumping and then shaking and jumping. As tired as this constant activity made him, he knew that it was working and that it would eventually lead to a positive outcome.

… But it was too much

About half way through, he became exhausted. He decided to rest. (He probably read too many front page headlines.) As the dirt from the shovels began to overtake him, he realized that if he stopped now, he would surely die, and all of his past efforts would be in vain. He jumped as hard as he could.

But the dirt piles on his back was too heavy and he was stuck — much like businesses become stuck from not marketing to referral partners, not developing new plans to combat these economic times and not looking for ways to change professions.

…A valuable lesson learned

As a matter of fact, the first shakes and the first jumps seemed to be to absolutely in vain. But, he was determined. And he shook some more, and he jumped a little harder. He was determined but more importantly, he got his focus back. (He stopped reading all of the headlines.) With all of his might, he determined, it was now or never and he shook and jumped as hard and deliberately as his more focused mind and body would take him. And with that focused effort, he overcame.

Over and over and over and over again, the donkey shook and jumped. He took what was intended to be the dirt that made his grave and with determined effort, over and over and over again, through his focused action, he turned the burial dirt into foundation dirt.

Eventually, as his foundation grew, he began to rise higher and higher in the well. Finally, the foundation was great enough that he just crawled out of the well. The farmer and the donkey were ecstatic.

So back to the “Awful Economy.” It doesn’t matter. You still have to make it so you should just determine to find a way to turn the bad news of the day that was intended for your death and stand upon it to find a way to overcome.

To your success,

Joel

Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space.  For more information on Joel, contact him joel@oxpublishing.com

If you want to learn how Joel created over 5000 referral sources in eight years, click here: http://www.leadmachinesecrets.com/

Aug 12 2010

How do customers really see you? Be honest.

Posted by Joel Pate in Business, Credit Repair, Management, Sales, Uncategorized. Tagged: , , ,

Sometimes it’s easier to see how well your business is performing by looking at another industry.

I had the opportunity to do just that when I was out shopping for tires the other day.

“I’m looking for a smooth ride,” I told the tire salesman.

“Well that is exactly what you will have, these new tires are the best. I’ll have them install in one hour. You can wait in our coffee lounge if you like. And we also have someone there to do your nails.” (Yes! Even us good ol’ boys down south like to get a manicure from time to time!)

“Great!” I said. “I’ve wanted my nails done for a while and I’ll do just about anything to stay out of this heat and cool off in an air conditioned lounge.”

Unfortunately, the story doesn’t end there 


Off the tire salesman went to place my order to his mechanics. Sipping on an iced coffee while the young lady rubbed my hands and fingers really made an impression on me. “This place is great,” I said. “I’m going to tell all of my friends to come here to have their car repaired. This is just the best service I have ever had in my life.”

Not one hour but 45 minutes later, the salesman returned to let me know that the car was ready and ahead of schedule. They had even washed the car for me as a courteous.

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I could not believe it. The car was ready early, they had washed it, and while I waited, I was served a caramel latte’ extra strong with soymilk and well I can’t remember the rest of it and they provided a manicure for free. How much better can it be? I must tell everyone I know about this fantastic business.

As I drove off in my car, I noticed a shimmy. Well that’s I call it. The car just wasn’t riding correctly. At this point, since I was in a really big hurry, even with the 15 minutes that I had been saved back at the tire store, I was perturbed.

As I returned to the store, the tire salesman was on the phone. After about 10 minutes of waiting he asked if he could help. “Yes” I exclaimed. “I hope so. My car is not riding correct. Something is wrong.”

During the test drive, the tire salesmen agreed that there was a problem and that he would immediately work to correct the problem. I was grateful for that but becoming concerned that the company had placed me in danger by not completing the job correctly the first time and now I was late, and now I was less willing to refer the tire store.

They eventually did fix it but my point is that despite all of the company’s best efforts to create a great experience by providing a manicure, a comfortable lounge and fancy drinks they lost sight of the single biggest thing they could do to keep customers coming back: do the job right the first time!

Too often we go overboard to Wow! our customers that we ignore basic, good old-fashioned service that simply requires us to get the job done right – just as we promised, and just as a customer expects.

Lesson learned …

So the lesson from the story above is: How do your customers see you?

Do they see you as someone who gets the job done right? Or do they see you as someone who has lost sight of that basic mission? Be honest.

The answer may surprise you.

To your success,

Joel

Jul 15 2010

How to get your prospects to say, “Wow! Tell me more!”

Posted by Joel Pate in Business, Credit Repair, Leads, Management, Sales, Uncategorized. Tagged: , , ,

Just about everyone knows they should have an elevator pitch.

Along with a business card, a tag line for your company and a logo, everyone knows they should have a 30-second spiel they can rattle off that tells prospects what they do.

And most of them are terrible.

Really.

They’re horrible. It would be better if most people didn’t say anything at all than repeat their same old dry, boring elevator pitch.

Let me share with you the steps to creating a great elevator pitch that will make your prospects hungry for more.

I’ll also leave you with a few talking points for one of the best elevator pitches I’ve heard, just to give you an example.

Your elevator speech should have 3 goals:

  1. Explain very briefly what you do.
  2. Create interest with the person you’re talking with.
  3. Make someone want to find out more.

Put simply, you don’t want to begin and end your conversation with an elevator speech. The last thing you want someone to do is say, “Hmm. That’s interesting. Nice talking with you.” And then walk away. Rather, you want to use your elevator speech to start a conversation and get permission to continue it.

That last part is important 
 “get permission.” That means you’ve created enough interest with your prospects that they respond by saying, “Tell me more.” Or, “Really? Do you think something like that would help me with a problem I’m having?” In other words, the prospect is inviting you tell them more about what you do.

WARNING: Don’t make this mistake…

Don’t use your elevator pitch to try and tell someone everything you do. This isn’t a speech! There’s an art to this. Your immediate goal is to simply get the prospect interested enough to ask you questions and engage in a conversation. But first, you need to grab their attention.

Here’s a 4-step process to help you develop your elevator pitch. Grab a piece of paper and jot down your answers as you go through each of the 4 steps and you’ll have the nuggets you need for a truly great elevator pitch.

An easy-to follow 4-step process

Step 1: Write down what you do in a very short sentence that just about anyone can understand. Don’t over-think this. The following examples will work just fine. (Example: “I run a credit repair business.”)

Step 2: Elaborate briefly on the types of problems you solve. Every business solves a challenge or problem for its prospects. Simply explain the types of challenges you help your clients overcome. Again, don’t get too fancy. Explain it so a third grader can understand. (Example: “Specifically, we help families who want to try and improve their credit. It’s amazing, but about 75% of credit reports contain inaccuracies.”)

Step 3: In one or two sentences, explain what’s different about your business that would be an interesting to someone who isn’t familiar with it. (Example: “We work with the credit bureaus to address those types of negative issues. We have a motto that says, ‘If they can’t prove it, they must remove it’.”)

Step 4: Close with a short teaser telling the prospect what you can do for them. Let’s face it, most people aren’t really interested in you, but they are interested in what you can do for them. So tell them that you probably can help them or someone they know. (Example: “Our process has delivered amazing results. In fact, we’ve been able to help our clients remove or repair items on their credit report more than 70% of the time just by following the consumer protection laws. We could probably help you too. When was the last time you checked your credit report?”)

I like to end an elevator pitch with a question that can’t be answered with just a “yes” or “no.” Again, you want to start a conversation and engage the prospect.

Now my friend Joel Bauer has a great elevator speech that basically boils down to these three sentences that give him some very good talking points. Here they are:

  • Ever been unable to buy what you want due to poor credit?
  • Didn’t know it could be repaired quickly and legally?
  • I work with families just like yours and specialize in credit restoration using a process that’s fast and painless.

The 4 steps I outlined and Joel Bauer’s talking points should give you some good ideas to develop your own elevator pitch that will make your prospects say, “Wow! Tell me more!”

Be sure to practice your pitch. It should roll off the tongue effortlessly and come across as natural. In fact, you may not want try and memorize it. Just give yourself a couple talking points so you can customize it. But keep it brief! No more than 30 seconds!!

Keep in mind, you’ll want to develop a pitch for consumers, referral partners, affiliates and any other groups of people you do business. Use the same 4-step process and chances are you’ll start landing more deals as a result.

To your success,

Joel

Jun 30 2010

6 things in just 60 minutes that can change everything

Posted by Joel Pate in Business, Credit Repair, Leads, Management, Sales, Uncategorized. Tagged: , ,

You are what you eat. Right?

If that is true, what are you? A cholesterol and grease saturated hamburger or a healthy reflection of food that you decided to eat?

As surely as you are what you eat, you are what you think. What you think is based on what you have accepted to this point. (Information does not have to be purposely accepted to affect you—osmosis does exist.) What you have learned, accepted and placed into action to this point is directly connected to who you have met, who has influenced you and what you have studied. Just reading is not enough. Simply meeting people is not enough.

For example, when you were first exposed to long division, did you get it? It took practice but it also required base element knowledge. It required building blocks. Remember, it required an understanding of multiplication. Learning both multiplication and long division took a lot of effort. Above all it took practice.

When you pass someone on the street, when you have been introduced to someone at a party, do they influence you immediately? Did you automatically become like them? No, it took time, concentration, and effort to become, to be influenced for good or bad, just like it took effort to become a person that benefited from long division.

With mathematical precision you have become who you have allowed yourself to become.

I know that this philosophy sometime seems unacceptable. But, the alternative is worse: You have become what you are through a force you can’t control. If you are what you eat then it is reasonable to conclude that you are the “spitting image” of yourself—what you decided to become on purpose or simply through long-term exposure. Either way, you decided to decide or you decided to accept. Good or bad.

No doubt exists that you are influenced by your heredity, your race, your upbringing and your environment. But also no doubt exists that you can become anything you to set your mind to. Does that mean you can become six inches taller? No. But it does mean that through effort you can lose six inches in your waist and if that is the case you can repetitiously change your action for your good or to further a bad trait. Remember that knowledge and then thought and then action is either helpful or hurtful. Thus, you must test information and decisions before they test you.

What if I am right?

If I am correct, the goal for the next hour and for the remainder of your life is to expose yourself to information and people that are positive and beneficial and continuously apply effort to a plan to learn to think because thinking is the business of life (Dr Venice J. Bloodworth, “Key To Yourself”). All applied knowledge causes an effect on your being and thus on your life. So, make it count.

Starting today:

  1. Turn off the TV
  2. Remove negatives from your life
  3. Purposely expose yourself to positive and beneficial knowledge
  4. Reflect on that knowledge during a time of silence each day
  5. Learn to think correctly
  6. Make a plan to implement positive change

Now is the time to choose a different result by choosing a different thought. Decide what is positive and commit to it.

To your success,

Joel

Jun 23 2010

Good reminder from my dog

Posted by Joel Pate in Credit Repair, Leads, Management, Sales. Tagged: , , , , ,

As with many parts of the country, it was warm in Mobile Ala. last night – 85 degrees.

My dog Buddie is an eight-year-old English Springer Spaniel. Why is this story important? Just hang tight for a second.

This morning, I noticed that during the night Buddie opened the little storage box on the back porch, found his bathing suit and placed it by the back door. I was shocked.

I guess, because he does not have thumbs, he could not actually dress himself. This little episode got me to thinking, What was Buddie telling me?

“I want to be comfortable. I believe in you. I trust you. I love you even though I’d rather be cooling off  in the water. I have done all I know how to do and the rest is up to you.”

Well, maybe he was thinking these things. Can’t say for sure, but, I will assure you that your customers and referral partners are looking for comfort too.

  • They want to believe in you.
  • They want to trust you.
  • And even though you haven’t called them back as fast as you know you should, they want to “love” you.

They want to believe they made the right decision.

And, if they reach the point where they feel their hope was misplaced, even if it is not completely justified, they will turn on you, fast. And then, to make themselves feel better, they will tell everyone of their experience with “the worst credit repair company in the entire world.”

I delivered a lot of bad news to nearly 100 consumers several weeks ago. More than ever, I am absolutely confident that people all want to be told bad news fast.

And if you tell the truth with empathy, regardless of the circumstances, your customers will appreciate it and respect you.

Unless a person respects you, they will never be satisfied. Until they are satisfied, they will never provide referrals.

What the heck does this have to do with Buddie? Nothing. I just thought I would tell you about my very smart dog.

To your success,

Joel

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